Sales and Your Dark Side, Your Shadow!

How does Carl Jung’s concept of the shadow show up in sales? What is the shadow? How can you use it to your advantage? And what do you need to be avoiding?

Listen to a fascinating show with Michael Hanson on the concept of the shadow in sales.

As Carl Jung puts it, “The shadow is that hidden, repressed, for the most part inferior and guilt-laden personality whose ultimate ramifications reach back into the realm of our animal ancestors…

It can now be ascertained on closer investigation that the unconscious man, that is his shadow, does not consist only of morally reprehensible tendencies, but also displays a number of good qualities, such as normal instincts, appropriate reactions, realistic insights, creative impulses.”

Enjoy the show, subscribe and let us know what you think!

To find out more about Michael or the TedX Talks we mention:
– Michael’s LinkedIn
– Steven’s First TedX Talk
– Steven’s Second TedX Talk

Podcast Chapters:
0.00 – Intro to The Shadow
4.28 – The Shadow and Sales
10.04 – What Archetype Does a Salesperson Have?
17.08 – Why Is Sales So Relevant to Everyone?
22.47 – The COSMIC Bridge and Writing to People on Death Row
31.09 – Debating People with Different Opinions
36.00 – Outro